![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/1c75c815-8794-4c1a-88cf-28832e61e7a1_rw_3840.png?h=42267233d059ce31bdb9310950cbc59b)
![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/822955f2-7ab6-4f03-b166-325e98f57a5e_rw_3840.png?h=63310fd3c59bbfe03503ee57bae2462a)
![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/e24dc7d4-1d9b-49f0-bae1-b96c4708104e_rw_3840.png?h=7126178fb6a39895013af53030978672)
![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/519ce0e1-3159-41a0-bbf7-bbb9bfbc8446_rw_3840.png?h=fc2e1ce5bce5e8165d563b23a7604c5c)
![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/313ee3e7-c23e-4bc3-82e2-1b0c95960cbf_rw_3840.png?h=9766cae1d89c9031d54ebb0103e07043)
![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/623d8e88-694d-4fd4-b524-9be28d047233_rw_3840.png?h=71d6dfaa711df64c5dc7480eaaa818af)
![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/d6c4aa6f-f07c-4814-a63b-1ad31fe06d70_rw_3840.png?h=29c12e216cd10e12c36dba7dce33d3c5)
![](https://cdn.myportfolio.com/7ae2b3fe-49c0-427a-9f81-8dd214b51d82/934f56e9-122c-40de-9fea-9e10c48b8fc2_rw_3840.png?h=11cd5d8a36fab32d1a15b179ff6fe64e)
For this rebranding, I had to choose which local brand I wanted to do a rebranding for. I picked a local pizza place called "El Italiano Xpress" from my hometown. I went through plenty of redesigns before finally picking the logo redesign seen above.